Using Claude in Your Role
Claude is one of your everyday tools here — like a sharp, fast assistant who’s read everything but has never worked a day at Anderson. Used well, it makes you dramatically faster. Used carelessly, it’ll confidently hand you something wrong. This page is how to use it well.
The one rule above all others
Section titled “The one rule above all others”Verify, don’t trust. Claude is a drafting and thinking partner, not a source of truth. Every fact, price, name, claim, and number it gives you is your responsibility to check before it goes anywhere near a customer or a report.
Claude can sound completely sure and still be wrong (sometimes called “hallucinating”). It doesn’t know our prices, it can invent a customer name, it can mis-state a service. You are the fact-checker. When in doubt, check the source docs or ask Garrett.
What Claude is great for
Section titled “What Claude is great for”| Use it for… | Example |
|---|---|
| First drafts | ”Draft a Facebook + LinkedIn engagement post about key control for property managers.” |
| Rewriting / tightening | ”Make this more specific and less salesy, in Anderson’s voice.” |
| Summarizing | ”Summarize this 6-page report into 5 bullet points for leadership.” |
| Research & brainstorming | ”Give me 10 engagement-post angles about access control for schools.” |
| Explaining | ”Explain what a ‘restricted keyway’ is in plain English.” |
| Analyzing data | ”Here’s our lead-source data — what stands out?” |
| Brand-checking your own work | ”Does this violate any of these brand rules? [paste the never-do list]“ |
What to be careful with
Section titled “What to be careful with”- Specific facts (prices, dates, customer names, stats) — always verify.
- Anything customer-facing — Claude drafts it, you make it right, Garrett approves it.
- Claims about us — “60 years,” “GSA certified,” etc. are true; don’t let Claude invent new ones.
- Confidential info — fine to use Claude with our marketing content and the brand docs; check with Garrett before pasting anything sensitive (customer lists, financials).
How to get good results: give it context
Section titled “How to get good results: give it context”The single biggest difference between a mediocre Claude answer and a great one is how much context you give it. Claude doesn’t know Anderson — so tell it.
The pattern that works:
- Who you are / who it’s for: “I’m the marketing assistant at Anderson Lock & Safe, a commercial locksmith in Phoenix.”
- The brand: paste the relevant bits from Brand Voice & Guidelines (voice principles + never-do list).
- The task, specifically: what you want, for which channel, how long.
- An example of good (from the engagement-post SOP or a past post), if you have one.
- Ask for options: “Give me 3 versions.”
A worked example (your engagement post)
Section titled “A worked example (your engagement post)”Weak prompt:
“Write a Facebook post about locks.”
Strong prompt:
“I’m the marketing assistant at Anderson Lock & Safe, a 60-year-old commercial locksmith in Phoenix. I need a Facebook engagement post (a conversation-starter, NOT a hard sell) about key control for property managers.
Our voice: confident expert but warm and human; specific over generic; value over price; commercial-first. Never sound desperate, never ‘call now,’ never lead with residential.
Make it casual and relatable, end with a real question that invites replies, keep it ~3 sentences. Give me 3 options. Then give me a more professional LinkedIn version of the best one.”
See the difference? The second one will get you something you can actually use.
Another example (reporting)
Section titled “Another example (reporting)”“Here’s our weekly lead-source data [paste]. In plain language: which 3 sources drove the most booked jobs, and is anything notably up or down vs. what I’d expect? Don’t speculate beyond the data — if something’s unclear, say so.”
(Note that last line — telling Claude to flag uncertainty instead of guessing is a great habit.)
Anatomy of a good prompt
Section titled “Anatomy of a good prompt”Every strong prompt has the same five parts. Miss one and the output drifts:
- Who you are — “I’m the marketing assistant at Anderson, a commercial locksmith in Phoenix.”
- The voice — paste the brand voice + never-do list.
- The task, specifically — what, which channel, what it’s for.
- Format & length — “~3 sentences, give me 3 options.”
- A guardrail — “don’t invent prices/specs; leave a [blank] if you’d need a real detail.”
A simple workflow for content
Section titled “A simple workflow for content”- Brief Claude with context + brand voice (the pattern above).
- Get options, pick the strongest.
- Edit it into ours — add a real detail, fix the voice, cut filler. This is your judgment; don’t skip it.
- Run the brand checklist (Brand Voice & Guidelines, Part B).
- Verify every fact.
- Send to Garrett for approval before anything publishes.
Mindset
Section titled “Mindset”Claude makes the blank page disappear and does the grunt work. But the taste, the judgment, the fact-checking, and the final call are yours. The best people here use Claude to do more and better work — not to stop thinking.
Last updated: 2026-06.