SOP: Canva Graphics

The fast path to on-brand visuals

Most of what you’ll make is a simple branded tile for an engagement post. The rule: start from the brand kit, don’t freestyle. A graphic that’s off-brand is worse than no graphic.

What this covers

Making a simple, on-brand graphic in Canva — a social tile, a quick promo image, a basic asset — using our brand kit and templates so it looks like Anderson.

Before you start — the inputs

1. Canva access — brand/team member, so you see our brand kit + templates (see Tools & Systems).
2. Brand Voice & Guidelines — colors, fonts, logo rules, and the pre-publish checklist (Part B).
3. Brand Assets — logos and the asset folder.

The brand basics (don’t deviate without asking)

• Colors: primary blue #0045DB, dark navy #141A2E, light blue #BBDAFF. Red #EF3333 is for CTAs only — never decorative.
• Fonts: the brand typefaces in the kit (Saira / Zilla Slab / Lexend family) — not random Canva fonts.
• Logo: use an approved logo file; keep clear space around it; never stretch, recolor, or add effects. Use the white logo on dark backgrounds, the blue/dark logo on light.

The steps

1. Start from a brand template

Open Canva and start from one of our templates (or the brand kit), not a blank/random Canva template. This gets colors, fonts, and logo placement right by default.

2. Keep the text minimal

A graphic supports the post — it doesn’t repeat it. One clear line or hook, legible at thumbnail size. Specific beats clever (same as our voice).

3. Use a real photo when you can

A genuine job photo (from the asset folder) usually beats stock. Commercial, clean, on-brand.

4. Size it for the channel

Square (1080×1080) works for most feed posts; check the channel if it’s something else. Instagram requires an image — that’s often why you’re making one.

5. Run the brand checklist

Before export: right colors? brand fonts? logo correct and clear? red used only for a CTA? legible small? On-brand tone? (Part B of the guidelines.)

6. Export + attach for review

Export (PNG for graphics) and attach it to the post’s ClickUp task for Garrett’s review. Same rule as everything else: review → approve → publish, never straight to live.

Guardrails

• Use the kit, not guesswork — approved colors, fonts, logos only.
• Red is CTA-only. If it’s not a call-to-action, it’s not red.
• Don’t distort the logo — no stretching, recoloring, shadows, or crowding.
• When a design choice isn’t covered by the guidelines, ask before publishing.

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Source: the brand kit + Canva templates. Last updated: June 2026.