Platform Training & Tutorials
This is your fast-track to platform fluency. Each tool we use has free, official training — and most hand out certifications you can put on LinkedIn. You won’t touch all of these in week one; use the “When” column to pace yourself, and lean on the ones tied to whatever you’re working on that week.
Start with the fundamentals
Section titled “Start with the fundamentals”If you do nothing else first, do these — they teach the concepts (funnels, audiences, copy, metrics) that every platform below assumes you already know.
| Resource | What you get | When |
|---|---|---|
| HubSpot Academy | Free, well-known certs: Social Media, Email, Content, SEO marketing. The gold standard for entry-level fundamentals. | Week 1–2 |
| Semrush Academy | Free SEO and PPC courses, more technical. | As needed |
Paid ads
Section titled “Paid ads”| Platform | Official training | When |
|---|---|---|
| Google Ads | Google Skillshop — Search & Display certifications, the canonical Google Ads training. | When you start on Search |
| Microsoft / Bing Ads | Microsoft Advertising Learning Lab — paths + certification. | After Google Ads |
| Meta Ads (FB/IG) | Meta Blueprint — free courses on Ads Manager, targeting, creative. | When you start on Meta |
| LinkedIn Ads | LinkedIn Marketing Labs — free courses + certification. | When you start on LinkedIn |
Organic social
Section titled “Organic social”| Platform | Official training | When |
|---|---|---|
| Facebook / Instagram (organic) | Meta Blueprint courses — also cover organic Pages, Reels, content. | Week 1–2 |
| LinkedIn (organic) | LinkedIn Marketing Labs — company-page and content best practices. | Week 1–2 |
| Buffer (our scheduling tool) | Buffer Resources — guides + free social-media courses, plus how Buffer itself works. | Week 1 |
Local, email, design & attribution
Section titled “Local, email, design & attribution”| Platform | Official training | When |
|---|---|---|
| Google Business Profile | GBP Help Center — our 3 local listings live here; pair with the video below. | Week 1 |
| Klaviyo (email/SMS) | Klaviyo Academy — free, hands-on, certificate at the end. | When email work starts |
| Canva (design) | Canva Design School — short courses on design + our templates. | Week 1–2 |
| CallRail (call tracking) | CallRail Academy — how call attribution works. | When reporting starts |
| ClickUp (our work hub) | ClickUp University — free courses on tasks, docs, workflows. | Week 1 |
| ServiceTitan | Training is in-app via ServiceTitan’s customer Academy (login-gated). Garrett will orient you on the reporting views you need — you don’t need the full platform. | Week 1 (with Garrett) |
Popular video tutorials (quick starts)
Section titled “Popular video tutorials (quick starts)”Prefer to watch? These are solid, current beginner walkthroughs — good for a fast overview before (or instead of) a full course.
Google Ads
- Google Ads Tutorial for Beginners [Updated for 2025] — Define Digital Academy
- Google Ads For Beginners (2025 Complete Guide) — Grow My Ads
Meta Ads
- How to Use Meta Ads Manager (Beginner’s Guide 2025) — Jamie Stenton
- How to Run Meta Ads For Beginners (2026) — Hostinger Academy
Organic social (FB / Instagram)
- Facebook Business Page Tutorial for Beginners — Howfinity
- The Complete Instagram For Business Tutorial 2026 — Learn With Shopify
- LinkedIn Ads Tutorial For Beginners [2026] — John Stewart Marketing
- The Best LinkedIn Marketing Strategy For 2025 — Tommy Clark
Google Business Profile
- Google Business Profile Optimization Tutorial for Beginners (2026) — Mariah Magazine
- Local SEO Google Business Profile Best Practices 2026 — Surfside PPC
Social media marketing (general)
Links verified 2026-06. If one breaks, the platform’s main “/learn” or “academy” page is your fallback.