Onboarding
The full handbook for new marketing hires — company, strategy, brand, tools, role, and first assignment.
Anderson Marketing Hub
The internal home base for the marketing team — onboarding, brand, how-to, and the work that grows the business.
Jump in
Section titled “Jump in” Start Here — Onboarding New to the team? Your welcome + first-week agenda.
Company & Industry Primer Who we are, the industry, and where the business is heading.
Marketing Strategy & Funnel How we think about every channel — the 6-level funnel.
Brand Voice & Guidelines How we sound and look — and how to apply it.
Tools & Systems Every platform we use and what each is for.
Using Claude How to use Claude as a daily work tool — well.
What lives here
Section titled “What lives here”This is an internal, employee-only hub. Today it holds the marketing onboarding handbook. It’s built to grow — brand assets, SOPs, and reporting docs all get added here over time so the team has one place to look instead of hunting through Drive.
Brand
Voice, guidelines, color/font/logo samples, and the logo library.
SOPs
Step-by-step playbooks. Engagement posts is the first; more on the way.
Reporting
KPIs, lead-source attribution, and the monthly report — coming soon.